Staying Relevant to a Changed Customer Presentation

The Washington County Chamber of Commerce and the City of Salem are co-sponsoring a seminar to assist local businesses. The event is being held with assitance from the ISBDC.  

The special guest, Marc Willson, brings 35 years of experience working with retail, restaurant and tourism-related small businesses. The topic of his presentation is “Staying Relevant to a Changed Customer”. The presentation will take place on Oct. 31, 8:30 am at Cobblestone Hotel. This presentation is free.

Marc Willson will focus on helping businesses determine why their offering is unique, who their customers are, and how to reach them. Marc joined the SBDC in 2009 as a Retail and Restaurant Consultant and has delivered over 300 seminars and assisted over 1000 retailers and restaurateurs throughout the country.

Agenda Topics Include:

  • Differentiate your business
  • Define your customer
  • Create loyal customers
  • Using Customer Data
  • Effectively merchandise
  • Run financials efficiently

Staying Relevant to a Changed Customer Presentation Break Sponsors: